Network marketing entered the CIS market relatively recently, although its history in the global economy spans not a few, but 100 years. The method of direct sales did not immediately become recognized and respected as a business, especially in the territory of the former USSR. The thing is that financial pyramids seriously tarnished the reputation of MLM, as sometimes it is very difficult to distinguish one from the other. Moreover, many actually respected companies with half a century of history, such as Amway and Herbalife, also made a number of mistakes at the very beginning of their entry into the post-Soviet market, the main one of which was the wrong decision to continue doing business the same way as in America and Europe. The peculiarities of the mentality of countries like Russia, Ukraine, and Kazakhstan were completely disregarded. Therefore, many potential buyers absolutely did not want to engage and listen to a long monologue about the undeniable advantages of the products. Also, let's not forget that in the past, the main product distributed through direct sales was mainly dietary supplements. Notice that now network marketing can offer the consumer much more and, importantly, most of the products distributed through the distributor network are of much higher quality and more affordable than those in stores. So what characterizes a quality network company? Even now, among good companies, there are those whose product quality and organizational aspects leave much to be desired. First of all, do not hesitate to visit the official website. A respected company will not spare resources on a quality resource. For a modern network company, a website is: - the company's business card; - a source of attracting clients; - a tool for sales control and logistics management. Secondly, pay attention to the products themselves; they should be competitive, in demand, and accessible. A good company is also distinguished by the presence of seminars, assistance to newcomers from their information sponsors, and the company should have a quality, mutually beneficial business plan. Remember that a good MLM company will never promise you fabulous earnings in the shortest possible time, especially without making efforts on your part. Network business, like any other, requires time, the ability to invest in yourself and your project, a desire to learn and develop in this field.
