TOP 5 recruiting trends. How to attract employees and partners

In recent years, methods of attracting people to business have undergone significant changes. To find and retain distributors, companies need to study and adapt to market recruiting trends, which will be discussed in the article.

Current situation in the recruiting market

In developed countries certain changes are observed in the labor market . To maintain competitiveness and attract qualified employees, employers are willing to meet them halfway - for example, raise the salary rate (in 55% of cases), allow remote work (in 50%), provide various bonuses (in 44%), review vacation pay conditions (in 41%), relax requirements for education, skills, experience (in 31%).

In the network marketing industry, there is also a struggle to attract valuable personnel. However, since it is easier and cheaper to teach a person than to find an experienced one, many MLM projects focus on training people from scratch. Novice distributors undergo an introductory course where they learn the principles of work and, as they gain practical skills, improve their qualifications.

Analyzing information from international open sources, we have compiled a list of 7 key trends that most noticeably affect the effectiveness of recruiting employees and partners:

1. Provide multichannel and easy interaction

To keep the company competitive and growing, it is important to ensure the functionality and convenience of corporate work tools. Also, as part of brand management, interact with the audience omnichannel and educate your partners about it.

In the article Omnichannel Marketing in Network Business we talked about the basics of multichannel marketing and explained why it is so essential for businesses.

In simpler terms, everything should come down to partners and company clients being able to transition from digital to physical interaction with the company with minimal effort.

For example, if previously, to contact an organization, a customer had to find the address of the office and write a letter, now they can get support through a chatbot on the website, social media, messengers, or corporate application.

2. Pay attention to company culture

Regularly review the cultural and core values of the project; analyze how team leaders present the company, as this can be crucial when forming partnerships.

Over 80% of job seekers research a company's culture and values before accepting an offer (according to Cappfinity research), and 35% of job seekers reject a collaboration offer if these principles do not align with their expectations (according to Robert Half International data).

In our time, representatives of companies are forced to seek less primitive and more conceptual incentives, as corporate culture has long gone beyond the infamous "coffee and cookies" and ping-pong table in the office (there is even a term "ping-pong culture"). In the recruiting market, things like communicativeness, openness, honesty are still cultivated - founders and top leaders of the organization should be an example of embodying these values.

3. Implement a well-being program

One of the trends that gained popularity during the pandemic is well-being programs - a set of actions aimed at comprehensive support of an employee in both professional and personal spheres. Such systems, in addition to promoting physiological and mental health, include social, career, and financial aspects.

The Paychex and Future Workplace study results showed that 62% of job seekers consider well-being programs as one of the key factors when choosing a company. This is particularly important for young people (Generation Z).

By showing care to employees and partners, you will increase their loyalty and, consequently, the competitiveness of your company. This is especially important for young projects when competing for talent against larger companies.

As companies evolve, many are transforming their well-being programs and shifting the focus not only on helping their employees but also their families. For example, assisting in obtaining health insurance for children or facilitating family relocation to more developed countries.

In this sense, network marketing is in a more advantageous position, as many companies offer beauty and health products. With a strategic approach, it is possible to successfully combine product sales and well-being programs, gaining even more benefits from synergy.

4. Encourage Inclusivity and Diversity in Teams

Teams with individuals from different cultures and backgrounds, representing a wide range of viewpoints, cultures, and experiences, perform better in handling complex tasks and problems, and generate more innovative ideas. According to the 2020 global survey, 90% of employees in organizations that promote diversity report higher levels of happiness, job engagement, and trust in the company.

The trend towards tolerance and diversity in the workplace is observed worldwide. Therefore, if your structure is too homogeneous, it is time to reveal the individual qualities of your distributors and attract inclusive partners.

5. Transition Business Processes to Remote Mode

In our time, the ability to work remotely has become an obvious and common factor, rather than a competitive advantage for companies. Even the most conservative enterprises are increasingly talking about flexible schedules and a hybrid work format (office + remote, situationally).

According to LinkedIn estimates, 81% of HR and Talent Acquisition managers consider virtual recruiting a given, and 70% see it as a new standard and are adopting remote communication tools.

Remote work opens up the global market and allows recruiting people into the structure without being tied to their place of residence.

We wrote about adapting your business to the online reality in the article Network Marketing Online

Effective partner recruiting is the key to the success of a network company. By investing your time in adapting the project to current recruiting trends, you will contribute to the speed of its growth and the efficiency of scaling the distributor structure.

The team FlawlessMLM will help you launch a network company and optimize its business processes based on many years of experience and a large number of successfully implemented network projects of various orientations. Contact our manager in the website chat and get a free consultation on solutions for your business.