Network Marketing in Bulgaria: Market Analysis and Top MLM Projects

Bulgaria is an actively developing country with a stable economy. Thanks to the state's investment policy, transparent legislative system, and European standard of living, many people from the former CIS countries are interested in how to open a business here. The article analyzes the Bulgarian market and what challenges one may face when developing a project here.

What Bulgaria's Economy Looks Like

Bulgaria is an industrial-agrarian country whose economy experienced turbulence after weakening relations with the post-Soviet space in the 1990s. Nowadays, Bulgaria is a member of the European single market, developing partnership relations with countries in the Middle East and the North African market. Market reforms have stabilized the economy, revived industry, and attracted a flow of foreign investments. The national currency is stable, the pace of economic growth is above the EU average, and the government debt, on the contrary, is below average.

The tax system of this country is one of the most favorable in the EU. Authorities provide benefits or may even exempt from taxes under certain conditions. They also offer favorable loans for opening business types beneficial to the state's economy.

Furthermore, Bulgaria attracts entrepreneurs by allowing even tourists to start a business there. Additionally, it is possible to obtain a business visa, residency permit, citizenship, and purchase real estate or land.

Characteristics of local consumer behavior

Bulgarians are quite friendly, welcoming to strangers, and possess a remarkable amount of self-irony. Connections play a significant role in the lives of locals, as often, matters and issues are resolved thanks to acquaintances.

It is worth noting that people in Bulgaria willingly study foreign languages because they understand that language skills not only offer more opportunities in the job market but also increase the chances of finding work abroad.

The consumer potential of the Bulgarian market is quite high, noticeable at first glance. Citizens are not averse to consumer loans. A favorite weekend pastime for locals is visiting malls and shopping centers. Additionally, barter deals are common in this country (for example, a person can easily exchange a piece of land or real estate for a car).

Legality of Network Marketing in Bulgaria

Bulgaria is among the countries that have achieved great success in network marketing. The work of partner companies is regulated by numerous business associations, including the American Chamber of Commerce in Bulgaria, the Bulgarian Industrial Association, etc.

As most of the rules and legislative acts of the EU apply in this country, additional information can be found in the Commercial Guide of the European Union developed by the U.S. Mission to the EU.

TOP MLM Companies in Bulgaria

In addition to global MLM corporations, the following companies are popular among the local population:

1. MyDailyChoice 

Project website - mydailychoice.com

Year and country of foundation - 2014, USA

Product - cosmetics, dietary supplements, essential oils, cannabinoid (CBD) products

Main goal of the project - to change people's lives for the better, help partners achieve financial independence and freedom. MyDailyChoice attracts networkers not only with the uniqueness and quality of its products, but also with the generosity of its marketing plan (up to 85% of BV).

2. Usana 

Website - usana.com

Year founded and country - 1992, USA

Product - skincare, personal care items, dietary supplements

Usana collaborates with healthcare and science experts to produce high-quality products and help people fight degenerative diseases. Thanks to the uniqueness of the product, celebrity endorsements (brand ambassadors), and the smooth operation of the partnership structure, the company has become a leading producer of dietary supplements and the 14th largest MLM company in the world by revenue (as of 2021).

3. NuSkin

Website of the project - nuskin.com

Year and country of foundation - 1984, USA

Product - cosmetics, personal care items, and dietary supplements

NuSkin is an MLM corporation, a leader among manufacturers of premium quality anti-aging products. The project's founders have attracted world-renowned scientists to develop their product to help combat aging from the inside out. Additionally, as a socially responsible business, the company donates millions of dollars to help starving children around the world.

4. Energetix

Website - energetix.tv

Year founded - 2002, Germany

Product - jewelry and accessories

Energetix offers its customers products that have a healing effect on the body. All their items contain particles of gold, palladium, titanium, and they use neodymium as magnets. In addition to their healing properties, Energetix products look aesthetically pleasing and are used as jewelry.

5. ACN

Website - acn.com

Year founded and country - 1993, USA

Product - telecommunications, energy, and other services

American organization ACN operates in 23 countries and covers 5 out of 6 continents. They are involved in selling services, including wireless communication, satellite TV, and telephone services. Thanks to a flexible business plan and a variety of services, ACN has become a leader among the country's telecommunication companies.

As we can see, the Bulgarian network marketing industry is actively developing. At the moment, companies from America (4 out of 5) dominate their market. If you are ready to develop your business and promote your own products in the domestic market with the prospect of expanding to neighboring countries, Bulgaria can be an excellent platform for launching and scaling a new project.

You can read about the specifics of conducting network business in other countries in the articles listed below: