Network Marketing in Austria: Economy Overview and Top Companies

Austria is one of the most developed post-industrial countries in Europe. The standard of living of its residents is high, and the economy is stable, as much as possible within the EU. Find out why relocating a company to Austria is worth it and what nuances you will face when developing business here.

What Austria's Economy Looks Like

In its development, Austria outpaces many European countries, including Sweden, England, Italy, and Germany. The country maintains economic relations with 150+ countries worldwide, and their main partner in Central Asia is Kazakhstan.

Remarkably, almost all business sectors are optimally developed here - from tourism to aerospace technologies. The country's economy is primarily driven by industry (32.3%) and the service sector (65.8%) - the vast majority of the population is employed in retail, banking, education, and tourism.

The main characteristic of the Austrian economy is its stability. Here, there is an extremely low unemployment rate (around 4%), inflation is less than 1.5%, and local residents enjoy a very high standard of living. All of this is the result of a successful economic reform strategy over the past few decades and a stable influx of major investment projects.

Characteristics of Local Consumer Behavior

The everyday life of Austrians appears calm, measured, and unhurried. Since the country is multinational, local residents do not have a strongly defined mentality, but there are some peculiarities.

For example, according to statistics, the population of Austria can be called workaholics - the vast majority of residents spend most of their time at work, and 8.67% regularly work overtime. Compared to this indicator in the EU, only the UK has a higher rate.

In the evenings, Austrians prefer to spend time with family. On weekends, they go out into nature, take care of their households, or enrich themselves culturally - attending various concerts, theaters, etc.

Legality of Network Marketing in Austria

Network marketing is well developed in Austria - there are about 295,000 independent distributors working here. Like in other European Union countries, the Direct Selling Association (ASML) closely monitors the legality and integrity of MLM companies' operations. Additionally, there is a Retail Association operating here called HandelsVerband.

Overall, the conditions for legalizing Austrian network projects correlate with the laws concerning multi-level marketing in the EU. Also, like in most countries worldwide, pyramid schemes are prohibited here.

We have written an article on how to distinguish an MLM company from a pyramid, Network Marketing vs. Pyramid Schemes.

Top MLM Companies in Austria

In addition to global corporations, the following companies' products are in demand in Austria:

1. AMC

Project website - international.amc.info

Year and country of establishment - 1963, Switzerland

Product - kitchenware

It is considered that AMC is one of the best kitchenware manufacturers in the world. AMC is quite popular in European countries, including Austria.

Currently, they have more than 12,000 consultants in their structure who promote the brand in 30+ countries worldwide. In addition, they develop the AMC Food Lab - a community where new recipes are developed, culinary skills are taught, and AMC's product innovations are tested.

2. Lux International

Project website - luxinternational.com

Year and country of foundation - 1901, Switzerland

Product - water filters, air purifiers, vacuum cleaners

Lux is a well-known European brand that has been selling canister vacuums since 1901. Since its establishment, the company has been selling various products for air and water purification, etc.

Lux International has been popular among Austrians since the organization's inception. According to the company's statements, Lux values lifelong partnerships with its customers and strives to serve them impeccably.

3. Victoria Benelux

Website of the project - victoria-benelux.com

Year and country of foundation - 1991, Belgium

Product - jewelry

The goal of Victoria Benelux is to help women achieve self-realization and financial independence. The company sells jewelry, with a full 10-year warranty against manufacturing defects.

They also support the Think-Pink movement (campaign against breast cancer) - in 2021, Victoria donated around €33,000.

4. Enagic

Project website - enagic.com

Year and country of foundation - 1974, Japan

Product - water filtration and ionization systems

Enagic implements water ionization and purification systems, controlling the entire product lifecycle - developing, manufacturing, selling, and servicing their systems.

Today, the company aims to revolutionize the physical health of its consumers, as well as the economic and psychological well-being of its partners.

5. Déesse Cosmetics

Project website - deesse.com

Year and country of foundation - 1971, Switzerland

Product - decorative and care cosmetics, dietary supplements

In over 50 years of existence, Déesse has scaled its structure to 16,000 active distributors and opened offices in 14 countries. They position themselves as a family business passed down from generation to generation.

Déesse is an example of a socially responsible company - they have created a fund called "Déesse for Children," through which they support a number of social projects in Romania. They also sustain the existence of 2 children's homes, an elderly care facility, and a charitable dental practice.

Analyzing the market, it is easy to notice that projects created in neighboring countries are particularly popular in Austria. For example, 3 out of 5 companies in our TOP were founded in Switzerland. The main thing is that they are backed by high quality, impeccable service, and the prospect of long-term stable cooperation.

About the specifics of conducting network business in other countries, you can read from the articles listed below:

- Features of network marketing in Ukraine;

- Features of network marketing in Poland;

- Features of network marketing in Romania;

- Features of network marketing in Finland;

- Features of network marketing in Belgium;

- Features of network marketing in Spain;

- Features of network marketing in Kazakhstan;

- Features of network marketing in America;

- Features of network marketing in China;

- Features of network marketing in South Korea;

- Features of network marketing in Japan;

- Features of network marketing in Turkey;

- Features of network marketing in India.