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This article explains in simple terms what MLM is and how network marketing works in Kazakhstan.

What is MLM?

What Is MLM, Explained Simply: Network Marketing in 2026

Today there are over 5000 MLM companies in the world, and the MLM industry itself has been around for over 50 years. Network marketing came to Russia over 20 years ago.

MLM (Multi-Level Marketing, Network Marketing) is one way to promote a product or service. Therefore, an MLM company's structure should include a product or service that you can purchase. Typically, this is a unique product or service. It is important to note that MLM is not just about sales, although MLM is often associated with retail or direct sales.

 

Sales in the MLM concept mean promotion. The main task is to make as many people as possible aware of the product and the opportunity to develop their business with the company, which will lead to successful sales.

We are probably all familiar with methods of promoting products such as "accumulative bonus system" and "discount for regular customers." Many trading companies use these methods. However, in MLM business, you are paid commissions for this.

As a business, MLM is attractive because you can start building your business without large financial investments. Typically, entering a network company's business means starting to consume that company's products. All you need to do is build your team, your structure through which the company's products or services will pass.

It is thanks to the fact that your group consumes the product or service that you receive substantial rewards. In any of the network companies, you can familiarize yourself with their marketing plan.

 

But how do you choose a company?

- First of all, determine what products you would like to consume, what are your needs.- Second, decide how you would like to conduct this business.

 

There are two types of MLM companies:

 

Classic MLM - this is when you have to work physically, i.e. conduct personal meetings, and the main part of your work will be done in the "warm market", i.e. among your acquaintances and friends. The products of such companies usually include perfumes, household chemicals, dietary supplements, vitamins, etc., i.e. those that can be touched.

 

Internet MLM - for those who spend a lot of time on the internet, social networks, simply at the computer, or are professionally engaged in web design or programming, in general, for everyone who uses the internet. In this case, you will mainly build your business in the "cold market", i.e. with people you have not previously known, although the "warm market" is not excluded. The products or services of such companies are usually information or education. Internet MLM based on a ready-made software solution can significantly facilitate the work of an MLM leader by automating many processes (from recruiting to accounting).

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FlawlessMLM is a leading provider of software development and consulting services for network marketing companies. With over 20 years of experience since 2004, we have launched more than 400 successful MLM projects globally.

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Flawless Group

FlawlessMLM brand represents excellence in MLM software development and consulting since 2004

Founder of FlawlessMLM and Flawless Group. Expert in marketing, sales, and business consulting with over 20 years of experience in launching and managing successful MLM projects and corporate software solutions.

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Ivan Shaulskiy

FlawlessMLM provides comprehensive MLM software development, consulting, and business solutions for network marketing companies worldwide.

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Today there are over 5000 MLM companies in the world, and the MLM industry itself has been around for over 50 years. Network marketing came to Russia over 20 years ago. MLM (Multi-Level Marketing, Network Marketing) is one way to promote a product or service. Therefore, an MLM company's structure should include a product or service that you can purchase. Typically, this is a unique product or service. It is important to note that MLM is not just about sales, although MLM is often associated with retail or direct sales. Sales in the MLM concept mean promotion. The main task is to make as many people as possible aware of the product and the opportunity to develop their business with the company, which will lead to successful sales. We are probably all familiar with methods of promoting products such as "accumulative bonus system" and "discount for regular customers." Many trading companies use these methods. However, in MLM business, you are paid commissions for this. As a business, MLM is attractive because you can start building your business without large financial investments. Typically, entering a network company's business means starting to consume that company's products. All you need to do is build your team, your structure through which the company's products or services will pass. It is thanks to the fact that your group consumes the product or service that you receive substantial rewards. In any of the network companies, you can familiarize yourself with their marketing plan. But how do you choose a company? - First of all, determine what products you would like to consume, what are your needs.- Second, decide how you would like to conduct this business. There are two types of MLM companies: Classic MLM - this is when you have to work physically, i.e. conduct personal meetings, and the main part of your work will be done in the "warm market", i.e. among your acquaintances and friends. The products of such companies usually include perfumes, household chemicals, dietary supplements, vitamins, etc., i.e. those that can be touched. Internet MLM - for those who spend a lot of time on the internet, social networks, simply at the computer, or are professionally engaged in web design or programming, in general, for everyone who uses the internet. In this case, you will mainly build your business in the "cold market", i.e. with people you have not previously known, although the "warm market" is not excluded. The products or services of such companies are usually information or education. Internet MLM based on a ready-made software solution can significantly facilitate the work of an MLM leader by automating many processes (from recruiting to accounting).

Next-generation platform for launching and scaling direct selling and network marketing companies. Features real-time bonus calculations, multilingual support, and scalable infrastructure.

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