We are implementing MLM techniques into traditional business. What is needed for successful integration

Recognizing the effectiveness of network marketing, representatives of traditional companies are widely implementing its methods into their projects. Some simply modify and adapt MLM mechanics to suit their needs, while others decide to fundamentally change and become network-based. However, even after completely changing their direction, not everyone manages to achieve the desired results. In this article, we will discuss the factors to consider before integrating network business functionality into a company.

What is the fundamental difference between network marketing and traditional business

Network marketing is a business model in which products and services are sold through a network of independent partners. In addition to selling the company's products, each distributor can recruit sales agents into their team who receive similar rights.

Network business is called by different names - MLM, multi-level marketing, referral marketing, partner marketing, etc. - but regardless of the name, its essence remains the same. A distributor, promoting their company and selling its products, earns commissions on sales volume and additional bonuses for the progress of invited individuals.

To create a successful project, it is important to meticulously select the business niche and product, develop a compensation plan and working platform, define the promotion strategy, attract experienced core leaders, etc.

We have written about how to build an initial partner structure in the article How to attract TOP leaders to a new network project

Advantages of Implementing MLM Methods in Traditional Business

Network marketing has proven to be much more effective than traditional marketing methods, as it is deeply rooted in the concept of H2H (Human to human). Here, people work on people, with people, and for people. Therefore, even during global crises, network marketing not only maintains its position but also thrives.

For example, MLM experienced a resurgence even during the global pandemic, as we discussed in the article How the World Situation Affected Network Marketing

The FlawlessMLM team, taking into account practical experience in translating traditional business into the rails of network marketing, highlighted the specific advantages of the MLM business system:

- Risk minimization. The success of a multi-level company largely depends on the efforts of partners, who are directly interested in it, as it is also their business (they are independent partners and their earnings depend on similar partners in their structures).

- Minimal operating expenses. Compared to any other business model, network marketing allows spending fewer financial resources on promoting and developing the company.

The main and most complex tasks are competent development of a marketing plan, creating a convenient work program, ensuring cooperation comfort, attracting and retaining loyal leaders - they will subsequently take on the roles of managers, marketers, and recruiters.

- Maximum flexibility. When creating an MLM company, you do not need to prescribe a fixed promotion and management strategy - it is one of the most adaptive and flexible business systems. Each sponsor adjusts everything to suit themselves - selects members of their personal team, methods of communication with them, training program, ways of disseminating information, etc.

What kind of business can be made networked. Signs of a promising MLM project

The FlawlessMLM team, considering our experience and practical development of hundreds of projects, can accurately say that network marketing mechanics will not suit every business. Before turning a company into a multi-level one, analyze whether your product is suitable for networking - this is the most basic and critical factor for the success of any MLM project. The product of a future multi-level company should:

- Have a high margin. When forming the final cost of the product \ service, you should consider that commissions will be paid to distributors from this amount. In most MLM companies, partners are paid from 30% to 50% of the product's cost, and in exceptional cases, even up to 85%.

- Have a wide geographical distribution. The simpler and broader the geography of product demand, the easier it is to scale the company and, indirectly, its profitability.

- Deliberately assume repeat purchases. The constant use of the product and regular return for "restocking" should be regulated. This factor explains the speed of growth of cosmetic and product MLM projects, which annually enter the ratings of the best network organizations.

For example, if you are in the tile sales (building materials) - implementing network marketing mechanics into work processes will not yield results, as this product category does not involve regular purchases by retail consumers. Such companies need to constantly find new customers, and the best solution will be to launch targeting and, as a last resort, connect a partnership program for wholesale buyers, construction stores, and teams.

We have written about alternative mechanics that traditional companies can apply in the article How Traditional Business Uses MLM Methods.

As you can see, it is not really logical or feasible to integrate multi-level marketing into every traditional business - each situation is unique. In one case, it may be more profitable for a company to focus on targeting; in another - to adapt a partnership or referral program to its needs; and in a third - to consider the prospects of transforming into a network business.

Team FlawlessMLM will help you understand how to improve your business specifically and give it a boost. Contact our manager in the website chat and get a free consultation on solutions for you.