How to succeed in network marketing. Top automation tips

Recruiting potential partners is one of the key processes in network marketing. To automate the attraction of potential partners, MLM projects implement funnels - their main purpose is to get as many users as possible, who, after hearing about you, will take the action you need - make a purchase or enter into a partnership. To set up the attraction funnel, you will need to:

- analyze the target audience.

Explore your audience and, based on their gender, age, location, and interests, plan communication methods and expand your product line.

P.S:  Focus on attracting and retaining customers by building strong relationships with them. This way, you will increase the number of loyal brand buyers and potential partners. Divide your target audience into small groups and consider how to attract the attention of each of them.

- launch targeting. Advertising display algorithms online allow you to attract only those people who are interested in your offer. Set up targeting in search engines, contextual advertising, banners, and social networks.

P.S: To optimize your advertising budget, track which marketing channels bring high conversion rates with the lowest costs.

- organize events. Company events, whether it's the project's birthday or a sales webinar, are a great opportunity to bring the entire team together, inspire colleagues with achievements, and introduce the company to acquaintances.

- develop Telegram bots. Provide notifications with project news, marketing plan updates, leaders' achievements, etc.

- create a company website. Create a landing page (one-page website) for initial introduction and registration of distributors in the business. A good website is a checkmate in terms of promoting any business.

2. Automation of work processes - corporate software

The coordinated work of a network business is impossible without specialized software. Well-developed corporate software will simplify routine work processes related to managing user structures, calculating compensation payments, training newcomers, etc. To create a good program, consider the following nuances:

- functionality and design of partner cabinets. Consider every detail of the user interface of the site and functionality personal accounts.

- automatic calculation of bonuses and ranks based on marketing. We are talking about the very rules of calculating and paying commissions to distributors. Provide a variety of bonuses and the distribution of personalized rewards (depending on the interests of the audience group) for achievements.

- integration payment systems. By connecting an electronic payment system, the company will be able to promptly pay partner rewards to its structure, and customers will be able to pay for orders in just a few clicks.

P.S: Provide functionality for calculating taxes and deductions for each monetary transaction - this way, you will relieve your leaders from one of their major headaches.

- structure building plan. A well-thought-out plan for placing a lead in marketing is one of the most significant factors for a company's success that plans to "play the long game" and organically grow in the market.

- logistics and sales. Instead of hundreds of Excel spreadsheets, thousands of dialogues in messengers, viewing statistics from dozens of analytical sources - you will be able to use a unified corporate software where the current and verified tools are imported.

P.S: Track which products sell best and plan further company promotion based on demand. To increase sales figures, offer customers related, interconnected products.

3. Development Automation - Leader Actions Duplication

At this stage, it is important to launch and get the most benefit from duplication (the "do as I do and teach others to do the same" principle). The following nuances directly influence the structure's performance and the company's success:

- training and qualification improvement. Pay special attention to training your staff - provide them with necessary educational materials (e.g., guidebook with action sequences, conversation scripts, and email templates), recordings of webinars, and conferences.

- setting and achieving goals. The quality of training is influenced by the sequence and simplicity of information delivery. Training with restricted access to the next stages will allow providing information in a measured and necessary order.

- productivity control (KPI). The dynamics (daily, weekly, monthly, quarterly) of certain figures will help predict the progress or regression of teams. Record "drops" and promptly take actions to optimize the efficiency of the structure's work.

P.S: Studying the reports, you will determine the vector for improving business processes, identify hidden problems, and see options for solving them.

- gamification of the process. Engage people in business in a gaming format - set levels, challenges, point distribution, reward for quest victory, etc. - each task should stimulate a competitive spirit.