Development of MLM business in social networks: what to post on your page

According to Statista, there are over 5 billion social media users worldwide. Therefore, it is not surprising that social networks today serve as a powerful tool for interacting with potential customers and developing businesses. But what should you post on your pages to successfully increase sales and attract partners in network marketing?

How to Write Effectively on Social Media

We have already written about which social networks to use for MLM business development and now we will tell you how to write posts for your pages. The main rule is — do not deprive the text of soul. Light and moderately emotional content presentation will engage the reader and, indirectly, attach them to you. To make a post evoke empathy and "grab the audience by the heart":

1. Tell about your life and things that concern you. Do not write a blog "by force", people feel it. Be honest and sincere with your followers, share real achievements, thoughts, and valuable information that has personally helped you in your work.

2. Find points of contact with the audience's interests. Generate relevant and interesting content for readers - this way you will gradually increase the reach of your posts. To highlight a list of suitable topics, study what your audience represents - their goals, aspirations, etc.

3. Treat the people around you with acceptance and respect. Even if you feel like posting criticism or subtly "jabbing" someone in a message, do so thoughtfully and very carefully.

4. Write both short notes and more extensive material. When writing text, consider the maximum allowable number of characters in a post. On Facebook, it's 3,000 characters, and on Instagram, it's 2,000. If you want to publish a long read:

• Divide it into several parts and release a series of posts;

• Format the text as an article and publish it on your blog (for example, based on your working system or website), on one of the article platforms (vc.ru or hashtap.com), or as a guest material on any other thematic resource.  

5. Do not overdo it with the number of advertising posts. Each networker needs to strike a balance: on one hand, talk about the business and product of their company, and on the other hand - publish valuable and entertaining content to retain the audience's attention

After each "advertising post", publish 2-3 pieces of content that are not related to sales and attracting new partners. This way, you will build a loyal audience "core" that will appreciate you as a person, not just as a networker.

The topic of "how to write posts on social media" can be explored endlessly. Instead of speculating on how to do it better, start writing the way you know. Gradually, by generating content for your pages, you will study your audience and improve your writing skills.

Post Ideas for Network Business on Social Media

For successful MLM development in social networks, reaching a wide audience, and attracting partners to network business, it is important to create interesting posts on various topics. We have put together 7 ideas for publications on your social media pages:

Topic №1. Product and Company Presentation

One of the goals of promoting a page on social networks is sales. Occasionally, post information about your business - it could be a product presentation, invitation to join your team, information about the advantages of network companies, etc. Be sure to support such information with facts: photos of receipts, photo reports of events, videos of public awards, or other information confirming your words.

Try to gamify your advertising approach - organize a contest or prize draw. Also, remember not to exhaust the audience with the quantity of "sales posts" - after each "advertising post," publish 2-3 materials on a different topic.

Topic №2. Facts, Statistics, and Research Results

Tell about the network industry and your MLM company in particular. To create an interesting and unique material, analyze and highlight the most interesting nuances from your project's reporting; study information about the history of network marketing development; compare MLM positions in different countries and cases of different companies.

Current statistics and research results of the MLM industry can be found freely available on the internet. For example, to write ranking articles on your blog, we analyze the reporting of network companies from open sources.

Topic №3. Expert Opinion on Global Trends

It is not a secret that through social networks and media resources, you can establish your expertise. Do not hesitate to share your professional achievements, milestones, and thoughts on MLM business, conclusions related to becoming a networker. For variety and mutual promotion, you can create content together with other networkers, write guest posts, and give interviews - all of this will have a positive impact on your personal brand.

Topic №4. Case Studies

Don't limit yourself to specific statistics, as you can share your experience and write a full case study - your path to achieving a specific goal and completing a specific task.

For example, you can talk about how changing the content strategy affected the growth of organic traffic to the site or how in two months, by launching and optimizing targeting, you managed to gain 10,000 subscribers on Instagram from scratch.

Topic №5. Feedback and Q&A

The ideal situation is when a blogger gathers an audience around him that trusts, feels loyalty, empathy towards him, and in a sense considers the influencer as their virtual friend. To get closer to your audience, ask your followers for their opinion on a particular matter; hold virtual "question and answer" sessions and behave sincerely while communicating with people.

It is easier to communicate with a loyal audience - they perceive advertising posts adequately and are more likely to want to become part of your business team.

Topic №6. Reviews on cooperation or product

Reviews in network marketing can be divided into two types, but they are equally important:

• Ask customers to share their impressions of using your company's product - this is a technique from traditional business, but it works in network marketing. This way, you will attract the attention of potential buyers and increase product sales volumes.

• Ask partners to share their impressions of working with you - this affects your reputation as a sponsor, mentor, and MLM team leader. An experienced networker will study information about the achievements of your team before joining someone else's structure.

Topic №7. Personal recommendations and guides

Psychologists and marketers claim that people love to browse various checklists, lists, step-by-step guides, and instructions.Our team FlawlessMLM has verified and confirmed this statement in practice - it really works. The reason for interest is that this information is based on your personal experience, therefore, it is verified and can be applied by your audience to solve similar tasks.

Publish ratings of personal favorites among services and tools (tell which programs you use to edit photos for your page); lists of expert blogs that you read; TOP favorite products of your company; links to useful resources and media where you get information about business trends and news in the MLM industry.

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By promoting your personal profile on social networks, you are not tied to any specific topics for posts - create content that you like, combine different ideas, and check how the audience reacts to various publications. The main goal is to gather an active and loyal audience around you, among whom are your potential partners and clients.

Want even more useful and interesting information from the network marketing industry? Follow our pages on social media: Instagram, Facebook, Twitter, LinkedIn, Telegram, where we regularly share news from the MLM market, success secrets of famous network companies, and recommendations from our experts.