9 personal skills for growth in MLM business

Network marketing - a business of contrasts. Some distributors struggle to find partners and achieve a good income, while others attract thousands of people and earn hundreds of thousands and even millions of dollars a year. How can you become a successful networker?

Top skills to develop as a networker

Every successful networker has an entrepreneurial vein, character traits, and inclinations that help them become a leader. However, to achieve impressive results in MLM, personal qualities are not enough - fundamental skills need to be developed. Among such skills in network business are:

1. Ability to set goals

Success in network marketing can be compared to a target hanging far away - if the shooter does not see the target or turns away, he is more likely to miss it. Therefore, every distributor needs to focus on set goals, distinguish the essential from the secondary, and learn to prioritize correctly. Otherwise, without a clear direction, the path to the result will be long, difficult, and uncertain.

Skill in goal setting comes with experience.To improve this skill, make lists of simple and clear tasks for the day, week, month, quarter, year, etc. At the same time, all these steps should be interconnected and lead to a single, global, and long-term goal.

For example, achieving a qualification level in an MLM company is a medium-term goal that leads to long-term leadership.

Once you have defined the main goal, keep your focus on it. This way, you will achieve the desired result faster. You need to keep your goal in mind constantly - a professional thinks about it not just every day or every hour, but every minute and steadily moves towards the desired outcome.

2. Lead Generation

At the initial stage of network business development, you need to understand how active search works - it is a very effective method of attracting customers, but it takes a lot of time. The better you develop the skill of active lead generation, the more productive you work and the better you understand where to direct your efforts - for example, learn how to compile lists of potential leads even in a field where you don't know anyone.

Having mastered the skill of actively searching for people and establishing a steady flow of target customers, you can actually move on to passive lead generation - the business will develop 24/7, and you will devote minimal resources to it. This way, you will free up time for other tasks - such as pitching your business, presentations, and training partners.

To automate the lead flow in business, build a sales funnel - gradually attract people's attention, engage them, and gently guide them to take action (purchase the product).

We have explained how to build an auto funnel in the article Sales Funnel in MLM.

3. Scaling partner structure

Attracting people to the business team is one of the most necessary skills for networkers. However, most beginners do not quite correctly perceive the concept of "attraction" - its essence is not to convince the opponent to become a company partner, but to find a person who is genuinely interested in it. That is, to identify your "warm target audience" that is willing to attentively listen to your proposal. 

To attract the attention of the "warm target audience," define a specific portrait of the target partner, develop a personal brand on social networks, and build loyal, trusting relationships with subscribers. People who are interested in observing your life and achievements are more likely to want to do business with you.

4. Business or product/service presentation

In the world of investments, there is a concept called "pitching" - it is a competent and quick presentation of an idea, project, and oneself with the aim of attracting investors. In network marketing, distributors have completely different goals, but they should also carefully plan the business presentation for potential partners.

Newbie distributors usually use their company's template videos and texts. Experienced networkers, on the other hand, develop their presentation themselves - carefully plan every detail, talk about the team leaders' achievements, and indirectly present themselves as professionals.

When creating a presentation, share your own journey and the success stories of personally invited partners. Firstly, this will prove that network marketing is an honest and fair business. Secondly, you will naturally address some of the common objections people might have after watching the presentation.

You can also talk about the business in person or organize a Zoom meeting. As an assistant, you can involve your sponsor

He will analyze your pitching speech and suggest what needs to be changed or improved.

5. Handling Objections

To close major deals in selling products and attract new people to the structure, learn to handle objections - the negative beliefs people have about collaborating with network marketing companies.

In one of our articles, we have already talked about common objections in MLM business and how to deal with them.

Every person is unique, so when answering questions and criticism from leads, you need to learn to choose the appropriate arguments in a specific context - this skill improves with practice.

6. Promotion of corporate events and webinars

To develop a business in network marketing, you need to be able to promote events, essentially be a bit of a salesperson, marketer, targetologist, etc. In practice, every networker faces situations where they need to promote company events, webinars, and training courses for new and potential partners.

For the sponsor of the team, as well as for each individual distributor, it is quite profitable to participate in company events. There, networkers get to know each other, share experiences, learn, and get inspired by the achievements of leaders in their organization. Such corporate meetings are very motivating and enhance the team spirit of partner structures.

7. Self-motivation

When you start developing in MLM, as in any business, a large part of the efforts expended will not lead to the expected result. Faced with the reality of not being able to sell or invite someone, newcomers quickly lose the desire to continue working in network companies. To achieve the desired income and become a leader in a multimillion-dollar structure, strong motivation is needed - it is like fuel that allows you to continue the path and accelerate.

Self-motivation in network marketing is when a partner sets a clear, driven goal for themselves and gets excited about the very act of moving towards it. But this resource needs to be constantly fueled - don't forget about your emotional and moral state, rest, physical activity, and gaining new experiences.

8. Training new team members

Training program for newcomers in network marketing is one of the key factors influencing the viability of an MLM company and the success of its partners. To build a large and active structure, sponsors need to monitor the quality of training and the progress of the people who join the team.

Primary training is similar to an internship, during which theory is taught, guidance is provided, and assistance is given to achieve initial practical results. Sponsors use training programs from MLM companies or create proprietary educational courses explaining the details of the marketing plan, discussing exemplary cases, and sharing useful insights gained personally in the process of building their business.

After training dozens or even hundreds of people, you will understand how to achieve duplication so that your partners replicate your successful steps and teach others to do the same. This significantly optimizes the training process of the distributor structure.

9. Mentorship

Ideally, every networker should be a mentor to their team, taking on the role of guiding them to success. However, in reality, sponsors are not always interested in developing their team, and then a person may find an MLM mentor "on the side" and move to another company.

A good mentor, also known as an opinion leader, is someone who is trusted. He changes the mindset of his structure from "consumer" to "entrepreneurial," and his advice is taken seriously.Such loyal relationships with partners are a direct path to duplicating and scaling a network structure.

By creating content about your MLM business results and team achievements, you may not even realize that you have become someone's mentor. For example, Robert Kiyosaki's creation "Rich Dad, Poor Dad" has become a desktop book for many networkers.

Every distributor in MLM needs to continuously work on themselves. The more regularly you improve your skills, the faster you will achieve recognized leadership and the desired level of income in network marketing.

Drawing on our own 20 years of experience and deep expertise, our team has created a free application AI MLM Chat, which will help you develop important skills for successful sales, effective recruiting, and building a productive team. Download our application right now and reach new heights in your MLM career.