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Color Street. The story of an MLM corporation that grew out of a product startup

How a food startup managed to shake up the entire beauty industry

<span style="font-size: 16px; font-family: Montserrat, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">According to the Direct Selling News rating, Color Street not only made it to the TOP 100 MLM companies in the world but also became the best in terms of scaling speed. In the article, we will tell you how they shook up the entire online beauty product distribution industry.

<span style="font-size: 16px; font-family: Montserrat, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">To get to the truth, let's start by analyzing the founder's journey and the company's creation story.

<h2 dir="ltr" style="line-height:1.8;margin-top:10pt;margin-bottom:6pt;"><span style="font-size: 16pt; font-family: Montserrat, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Color Street History</h2>

<span style="font-size: 16px; font-family: Montserrat, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Color Street was founded in 2017, but the company's product idea originated back in 1984. At that time, Fa Park, the future founder of Color Street, saw a woman trying to do her manicure while sitting in a taxi. That moment gave birth to a revolutionary idea for the beauty industry.<span style="font-size: 16px; font-family: Montserrat, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Seventeen years, 50+ filed patents, and millions of dollars in sales later, Park created that innovative solution and perfected his product— <span style="font-size: 16px; font-family: Montserrat, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">a nail polish strip. To achieve this, he had to personally study the chemistry of nail polish, learn engineering skills, and even metal manufacturing techniques. All this was necessary to launch his production.

<img alt="" height="250" src="/ckfinder/userfiles/2/images/ColorStreet-Nail-Strips-770x560.jpg" width="600" /></img>

<span style="font-size: 16px; font-family: Montserrat, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">The closer Park got to success, the more companies became interested in his work. Industry giants like L’Oreal and Revlon wanted to buy Fa's technologies, but he insisted on ownership. In 2005, Park received his first wholesale order - 1,000,000 nail polish strips for Avon. This was followed by a series of collaborations with various companies, including Sephora, Sally Hansen, OPI, and others.

<h2 dir="ltr" style="line-height:1.8;margin-top:10pt;margin-bottom:6pt;"><span style="font-size: 16pt; font-family: Montserrat, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">What is Color Street Product</h2><span style="font-size: 16px; font-family: Montserrat, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">The main pride of the company is its product. <span style="font-size: 16px; font-family: Montserrat, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Color Street introduces new nail polish design collections monthly, linking them to the seasons, holidays, or specific brands of non-profit organizations. According to reviews, the top layer of nail strips is made from natural materials, applied in one step, dries instantly, maintains aesthetics, and lasts up to 14 days after application.

<h4 dir="ltr" style="line-height:1.8;margin-top:10pt;margin-bottom:4pt;"><span style="font-size: 12pt; font-family: Montserrat, sans-serif; color: rgb(0, 0, 0); font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Competitive advantages of Color Street product:</h4>

<span style="font-size: 16px; font-family: Montserrat, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Ease of use.<span style="font-size: 16px; font-family: Montserrat, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;"> No specific equipment is needed to apply the strips to the nails. Nail polish can be removed using regular nail polish remover.<span style="font-size: 16px; font-family: Montserrat, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Adaptability.<span style="font-size: 16px; font-family: Montserrat, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;"> The strip can be neatly stretched so that the polish adapts to the nail plate of a specific person and fits perfectly. In this case, such polish does not run, unlike its liquid counterparts.

<span style="font-size: 16px; font-family: Montserrat, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Absence of harmful substances in the composition. <span style="font-size: 16px; font-family: Montserrat, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">In particular, we are talking about formaldehyde, formaldehyde resin, camphor, xylene, and ethyl tosylamide.

<span style="font-size: 16px; font-family: Montserrat, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">In fact, Color Street sets — <span style="font-size: 16px; font-family: Montserrat, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">are a quick and quality alternative to salon manicures. Each set contains 16 double-sided strips, a file, and wipes to prepare nails for the procedure.<h2 dir="ltr" style="line-height:1.8;margin-top:10pt;margin-bottom:6pt;"><span style="font-size: 16pt; font-family: Montserrat, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Company Promotion Strategy Feature</h2>

<span style="font-size: 16px; font-family: Montserrat, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Let's start with the fact that Color Street is the first brand of Mr. Park into which network marketing methods have been imported. Their product turned out to be perfect for this method of product distribution - the product is affordable and inexpensive, tested on the buyer within a few minutes, and stylists always have it "at hand."

<img alt="" height="250" src="/ckfinder/userfiles/2/images/121016571_168423228252423_3071326521301533326_o.jpg" width="600" /></img>

<span style="font-size: 16px; font-family: Montserrat, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;"><span style="font-size: 16px; font-family: Montserrat, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">An original marketing move of the company was the creation of a party planning department. Partners of Color Street, potential clients, and distributors are invited to such "parties." Obviously, the event is organized to present the product "in action" and increase the company's sales. In addition to party planning, Color Street stylists actively develop their business on social networks.<h2 dir="ltr" style="line-height:1.8;margin-top:10pt;margin-bottom:6pt;"><span style="font-size: 16pt; font-family: Montserrat, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Nuances of cooperation with the company</h2>

<span style="font-size: 16px; font-family: Montserrat, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">To become a partner of the company, you need to register on the website and purchase a starter kit for $129. The kit includes nail strips, files, accessories, and electronic tools for further business development (initial training program, landing page, etc.).

<span style="font-size: 16px; font-family: Montserrat, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Company stylists receive commissions ranging from 25% to 35% on personal product sales and increase earning potential by inviting distributors to their team. As partners advance in qualification level, Color Street awards additional bonuses that can be used to purchase real estate, cars, and other material things.

<span style="font-size: 16px; font-family: Montserrat, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Once, Fa Park said: "We will work hard until all the women in the world wear Color Street." In the next 5-10 years, the company plans to grow tenfold, and its representatives are doing everything possible to achieve this.