What is MLM and how to successfully develop a network business

To learn how to distinguish scammers from honest MLM companies, read our article Network Marketing vs Financial Pyramids.

Also, the reputation of network companies has been negatively affected by aggressive methods of product distribution, deception about product characteristics, and other unethical measures used by some networkers for profit. It is precisely because of the pushiness of their predecessors that modern entrepreneurs do not always promote themselves “openly”.

Despite the fact that many people have mixed feelings about network marketing, it is actually a completely legitimate business model that has many advantages:

1. The rapid development of the industry. MLM business has a significant impact on the economies of the USA, Japan, India, and many other countries. According to Expert Market Research, the global MLM market has already reached $223+ billion and is expected to grow at an average annual rate of 1.6% until 2032.

1. High product quality. The essence of network marketing is recommendations, where each distributor suggests their friends and acquaintances to use the company's product. That's why MLM cannot offer low-quality products, as they simply won't be recommended.

2. Business school. Joining the network marketers, a newcomer goes through a step-by-step entrepreneurship school: courses on marketing, sales, team communications, etc. Access to training programs is usually provided for free, and the MLM team leader often shares their experience. All this allows quickly mastering the necessary knowledge and skills for successful work.

By becoming a partner of a network company, a newcomer quickly enters a skills acquisition school. Yes, the MLM industry can boast a huge turnover of money, and here everyone who wishes can earn a lot and build their own business, but for this, one needs to learn how to sell, attract partners, and create a productive team.

How to effectively promote network business

One of the most effective channels for promoting network marketing today is social media. According to Statista, over 5 billion people worldwide use social networks, 30% of whom make purchases through these platforms. Therefore, it is not surprising that 89% of networkers consider social networks the main tool in their work.

To successfully develop your profile and attract people to network marketing through social media, you should follow several recommendations:

#1. Choose your target audience

The most effective way to build a strong team is to gather active networkers around you. They are already loyal to MLM business and understand the basic principles of network marketing. To attract an experienced partner, you need to declare your expertise and show that people follow you for a reason. The main task is to provide access to the business system and properly train the partner in the specifics of working in the company. For a more detailed guide on influencing this audience, read the article How to Attract Experienced Partners to Network Marketing. But do not forget about newcomers, among whom there are also many ambitious and promising individuals.

No. 2. Develop a content strategy

If you aim to succeed in the MLM industry, you should learn how to create useful and valuable content for your audience. A standard post with a product or company presentation will do little to help your business grow.

To generate good content, you need to thoroughly understand the topic. Start by delving into the basics of network marketing and its history, how companies are built, and what industry gurus represent (for example, the top MLM leaders in your organization). As you improve your business skills, add new topics and vectors to your content strategy.

Tip No. 3. Choose a platform

Another important step is choosing a tool in the form of a specific social network. Some people will find it more convenient to promote their network business on Instagram, while others will decide to do it on Linkedin or Facebook.To find out what tools networkers use for promotion, read the article How to Attract Partners Through Social Networks. There you will also learn additional insights regarding profile development on social media.

Tip #4. Develop Your Personal Brand

Entrepreneurs aiming to expand their partner network need to work on their visibility. By developing a profile on social media, you will be creating a professional reputation in the direct sales industry.

To establish yourself as an expert, collaborate with other content creators and editors of thematic media resources. Publications on MLM-related websites can enhance your reputation among colleagues. For example, you can give interviews, share professional achievements, milestones, and thoughts on business, as well as insights related to establishing yourself as a networker.

Tip #5. Focus on organic profile promotion

The most obvious and budget-friendly way to promote your profile on social media is through the regularity of posts on your page. To diversify useful and educational content, you can talk about your achievements and team progressiveness, announce company events, etc.

Also, consider link building strategy. Share publications on different sources (for example, thematic groups on social networks or forums) and place links to your profile. By setting up proper interlinking and spreading links to new posts, you can increase organic traffic to the page.

Tip #6. Launch Targeting

Remember that targeting is a type of advertising that allows you to specify the parameters of the audience group that will see the ad. At this stage, you will need a portrait of the target partner \ client, and you will also need to understand the principles of how Facebook's (Instagram's) advertising accounts work. By setting up such advertising correctly, you can achieve good conversion rates with rational budget expenses.

To start, launch a test ad on a published post with useful content. Then, you can create a series of individual ads with self-presentation, each targeting different audience groups.

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Network marketing provides real opportunities to reach a new level of life, and considering the variety of MLM business promotion methods on social networks and their dynamic nature of change, you don't need to stick to anything specific. Test different ways of development in social networks, combine and adjust them to your needs, compare the conversion of different sources, and draw conclusions about their effectiveness. A huge number of your potential partners spend time on social networks, so all that's left is to find the best way to convey the necessary information to them.

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