Top MLM market leaders. Top 5 fastest-growing companies in 2020

Every year, the company Direct Selling News announces the top 100 MLM companies of the year. Read about which projects have become the leaders of the year in terms of development speed and have made waves worldwide.

In April 2020, at the very beginning of the corona crisis, DNC published a rating based on the turnover of 2019. The TOP 10 included:

1. Amway (Alticor) - $ 8.4B

2. Herbalife - $ 4.9B

3. Avon Products - $ 4.76B

4. Vorwerk & Co - $ 4.23B

5. Natura Cosmeticos SA - $ 3.66B

6. Coway - $ 2.59B

7. Nu Skin - $ 2.40B

8. Tupperware Brands - $ 1.80B

9. Oriflame - $ 1.47B

10. Ambit Energy  - $ 1.31B

Objectively speaking, these corporations consistently hold top positions in the DNC ranking year after year. However, after analyzing all 100 positions, we have identified companies whose performance is growing at a remarkable pace.

TOP 5 MLM Companies by Growth Rate in 2020

Below, we will provide more details about projects that did not make it to the top 10 MLM companies globally but excelled in terms of scaling speed:

1. Color Street (colorstreet.com)

Revenue 2019: $220 million

Growth rate: +85% per year

Despite being founded in 1984, they made a splash on the internet just 1-2 years ago. The project's founder, Fa Park, bet on the uniqueness of his product - nail polish strips. Color Street products are available in hundreds of different styles and variations: solid colors, patterned options, glitter, etc.

To become a company partner, you need to register on the website and purchase a starter kit for $129. The kit includes nail strips, files, accessories, and electronic tools for further business development (initial training program, website, etc.).

Company stylists earn from 25% to 35% of personal product sales and increase their potential by building a team of distributors in their name. By raising their qualification level, Color Street partners receive additional bonuses that can be used to purchase real estate, cars, and other things that enhance quality of life.

The main channel of project marketing development is social networks, but the company also encourages other methods. For example, online and offline parties have become popular among Color Street stylists, where they present the product "in action" and thus increase personal sales levels.

2. MyDailyChoice / HempWorx (mydailychoice.com)

Revenue for 2019: $170 million

Growth rate: +68% per year

My Daily Choice is a company launched in 2014 that sells oral mouth sprays. To become a distributor for My Daily Choice, you also need to become a partner of their subsidiary Hemp Worx.

The main competitive advantage and "trump card" of My Daily Choice is their products. Their range includes oral sprays, CBD oils, creams, coffee, and even dog treats. According to the company's website, all products undergo laboratory tests to guarantee quality and a high level of CBD. The growing demand for CBD products explains why the company is scaling so rapidly.

As in all MLM companies, My Daily Choice distributors earn from personal sales and recruiting new distributors into their business teams. A potential distributor, before starting to work, must pay a "partner fee" - $20 and buy a product package ranging from $69 to $599. The company's marketing plan includes at least 8 main types of bonuses and 11 qualification levels.

3. Vestige Marketing (myvestige.com)

Turnover 2019: $302 million

Growth rate: +56% per year

The company was founded in 2004 and is based in New Delhi, India. At the time of publication, Vestige Marketing operates in India, the UAE, Nepal, Bahrain, Bangladesh, Saudi Arabia, and Oman.

The company offers health and home care products in countries that are traditionally overlooked by major MLM companies, considering the specifics of these markets. The catalog includes specific products that are relevant to the population of South Asia and the Indian Ocean coast.

The company's compensation plan has minor differences in different countries, but overall it includes 14 qualification levels. Advancement in the project's career ladder occurs when a partner increases the PV (personal volume). By selling products, distributors, depending on their qualification, receive commissions ranging from 5% to 20%. Also, Vestige Marketing has a very well-thought-out bonus system:

- The company allocates 3% of the monthly sales volume to its Travel Fund, from which employee business trips are compensated;

- The company allocates 5% of the monthly sales volume to the Car Fund. Partners can use these bonuses to purchase a car (up to 80,000 rupees per month);

- The company allocates 3% of the monthly sales volume to the House Fund. Distributors can use these bonuses to purchase a house (up to 100,000 rupees per month).

Vestige Marketing has a wide range of products including personal hygiene items, cosmetics, dietary supplements, water and air purifiers, and even fertilizers for agricultural production. By the way, the co-founder of the company, Gautam Bali, is the managing director of Cosmic Nutracos Solutions, which manufactures products for Vestige Marketing Pvt. Ltd.

4. Immunotec (immunotec.com)

Turnover 2019: $180 million

Growth rate: +50% per year

Immunotec was founded in 1988, but its founders were involved in product development since 1981. By the beginning of 2020, the company had entered the markets of 10 countries: Canada, USA, Mexico, Dominican Republic, Guatemala, Colombia, Peru, UK, Ireland, Spain

The company's flagship product is Immunocal - a specially designed isolate of whey protein. Overall, Immunotec produces and distributes a rather impressive list of dietary supplements and other health/personal care products.

The company's marketing plan includes at least 7 types of bonuses, 5 qualification ranks, and income from group sales volume can be earned from up to 8 levels deep. Depending on the qualification, partners receive commissions ranging from 5% to 20% of the sales turnover; and for advancing the rank of a lower-level distributor, the sponsor receives a fixed one-time payment ranging from $250 to $10,000.

To become a company partner, simply register on the website and purchase the company's "welcome kit" for $45. Payment for this batch of products gives newcomers access to a 30% discount on products, a full set of business development tools, and MLM training program.

5. OPTAVIA / Medifast, Inc. (optavia.com)

Revenue in 2019: $714 million

Growth rate: +43% per year

Technically, the Medifast brand was created in 1980, with OPTAVIA being their flagship subsidiary, which until 2017 operated under the name Take Shape for Life. Medifast was included in the TOP 100 most trustworthy companies in America according to Forbes in 2016 and 2017; and OPTAVIA, starting in 2017, has been showing steady growth. In the second quarter of 2019, the project involved around 30,000 active nutrition coaches.

The main goal of the project is to promote a healthy lifestyle. The company's product line includes various meal plans and a healthy portion-controlled set of products/meals. The main partners of the company are doctors and other healthcare professionals who promote the products among their patients.

Becoming a partner and purchasing the company's initial product kit, a newcomer gains access to MLM training program, marketing tools, a personal website for business development, and a set of merchandise (pens, diaries, and other items with the company's logo). OPTAVIA distributors earn on personal sales turnover (15% of the volume), by recruiting other coaches into the team and developing the overall structure.

Conclusions

All the listed companies share one goal - promoting the beauty and health industry, which has become quite typical for network marketing. However, each of these projects implements quality and unique products, develops and improves the marketing plan, adapting it to the target audience. Perhaps our mini-research will help you decide in which industry it would be worth starting the development of your business.

If you are interested in monitoring the development of the MLM industry in the CIS countries, we recommend checking out TOP Network Marketing Companies in Russia

Team FlawlessMLM helps develop MLM companies and launch new ones from scratch. Using accumulated developments, our specialists will quickly and efficiently bring the project to life and develop a marketing plan of any complexity. By contacting a manager in the website chat (flawlessmlm.com), you will receive a free consultation on optimal business solutions.