Gamification of network marketing. How to develop an MLM project

Perhaps not everyone is familiar with the term "gamification," but everyone has been influenced by it. In this article, we will talk about how to apply this principle in modern network companies.

What is Gamification

Gamification is the practice of transforming any activity into a game to increase a person's interest. In simpler terms, gamification involves incorporating gaming practices into non-gaming processes, such as in business. This is how attention is drawn to the brand, sales are increased, partner engagement is strengthened, and overall company goals are achieved.

Gamification is an effective marketing tool. If applied together with MLM, significant increases in the activity of trading agents and sales performance can be achieved.

How to Gamify Direct Sales

To gamify a project, it is necessary to modify the positioning of the company's marketing plan and turn it into an engaging game. In fact, you need to organize a competition between individual participants of the structure and sponsor teams. To implement gamification in MLM business, provide:

Financial Incentives

Optimize the terms of the compensation plan. A person should have a clear sense that they are leveling up in the game and earning more money. Ensure the dynamism and simplicity of all tasks.

At the start of cooperation, explain in detail how distributors earn money, how to climb the career ladder, and increase their income.

For example, a calculator to estimate potential income based on achieved results can be the beginning of gamifying the financial aspect. Visualize the calculation results using colorful diagrams and charts.

Emotional Incentives

Think of ways to engage distributors by influencing the emotional aspect. These could be off-site meetings and corporate events, unexpected gifts, awards for the best distributors, etc.

Create new experiences for your partners. All of this significantly increases brand loyalty. Recognition of achievements from one's environment is one of the basic psychological needs of any person.

Don't miss the opportunity to publicly thank or reward members of the structure for their achievements. For example, in an online setting, this can be done in a group video chat.

Qualification Incentive

Develop a qualification system within the company, as people always strive to increase their status, both in life and in business. The higher the distributor's rank, the more attractive bonuses and earnings they receive. Personal bonuses and discounts can be provided for each level. This way, a person will advance in the game and become more engaged in the business.

Try to assign specific privileges to each status that will emphasize and highlight people's belonging to a particular community. For example, you can grant access to a closed group where genuinely useful and valuable information is available, or provide additional bonuses in the system.

Tips for implementing gamification. Insights from network marketing software developers

First and foremost, distributors should enjoy the collaboration process. Every action, website design, and personal account interface should evoke only pleasant feelings.

Encourage distributors to actively share their achievements. Leaders can conduct regular reviews of the performance of their structural branches, align progressive plans with corporate KPIs. This way, distributors will be inspired, boost team spirit, and strive to improve performance metrics.

Alternatively, on the website's main page, an interactive panel can be deployed to display rankings of participants and teams leading in specific metrics. This stimulates competition and shows the heights and rewards that active networkers can achieve.

Set short-term and long-term goals, individual and group missions for partners. A variety of tasks will help maintain interest and activity within the structure, and will help unite teams.

Motivate distributors to spread information about the company on social networks. There, you can also attract the attention of potential trading agents in a fun gaming form, for example, by organizing contests and giveaways with public awards for the most successful participants.

Create corporate sticker packs and template certificates for verified seller-consultants so that people can proudly promote themselves and their business on social networks.

 

Who will help gamify your business

Look for developers who work in the network marketing field and have practical experience in gamifying MLM projects. By turning to the FlawlessMLM team, you:

- optimize the conditions of your company's marketing or get a compensation plan written for you;

- include dynamic goals and business analytics, where distributors will see their work results and what else needs to be done to achieve KPI;

- connect the functionality of convenient exchange and distribution of information between leaders and distributors;

- set up panels displaying data on top players and their achievements (such as sales volume and commissions);

- connect educational modules and interactive introductory courses for beginners;

- integrate chatbots and convenient functionality for sending company notifications and news;

- personalize the display of the personal account for each individual partner based on their priorities and preferences.

In this case, we have listed only the most obvious functionality of the software that can be deployed. In any case, you will receive a reliable solution that creates the company's image and fully reveals the project's potential. Contact our manager in the website chat (flawlessmlm.com) and learn more about solutions for your business.