Three basic elements of MLM automation platforms

It's no secret that one of the most in-demand tools for developing network marketing online is automation platforms for working with the structure. With the help of online services, you can set up all the basic processes related to administrative work, attracting newcomers, and training them.

The FlawlessMLM team has identified three basic elements that should be in every MLM automation program.

1. Partner Attraction

At first glance, the phrase "attraction automation" creates the illusion that people will come into the structure on full autopilot. Projects often use this wording, registering bots (digitized leads) through your referral link or bringing people in through advertising campaigns (targeting).To achieve real results in MLM promotion, follow a certain tactic:

1. Work on a content strategy.This is about marketing interaction with potential and existing partners through content of any format (text, audio, or video). By publishing valuable information, you will attract attention to yourself and your business.

Upload unique content to business system, on social media pages, and other resources (any platforms for uploading videos, podcasts, or articles). This way, you will have a chance to attract the attention of a pre-interested audience for free, who will find you in search engines.

2. Develop profiles on social networks. In social networks, you can actively promote your business, which many networkers take advantage of. Develop profile business pages and groups through interaction with people and content marketing.

About promotion tips in MLM-relevant social networks, we have already discussed in the article Attracting partners through social networks. How to invite people to network marketing

3. Create a selling landing page. A good landing page will be a significant growth factor for your business. Create a website for a quality presentation of your offer and registration of potential partners.

4. Set up targeting. By launching targeted advertising on your website or social media page, you can reach your potential partners more quickly. If you are focused solely on organic and free structure development, it will be a long-term game. Advertising will significantly accelerate the promotion of your business.

By creating a landing page and running ads on it, you will kill two birds with one stone. The site will be linked to the business development system, where you will see detailed analytics on registrations and promotion of partners who came from the ads.

2. Structure Development

Let's say a person is interested in your collaboration offer, clicked on the referral link to the business system, registered on the site, and became part of your structure. Now it is necessary to supervise their development in the business, educate them, and help improve their leadership skills.

1. Introduce the newcomer to the business.The initial business presentation is one of the most critical moments. It is important to provide detailed information to someone who wants to try their hand at partnership business about the advantages of working with you and describe the prospects for self-realization.

Address any doubts, capture attention thoroughly, and convince the person of the benefits of cooperation. At the same time, try to speak "in the language of the potential partner," taking into account the values and priorities of each individual contact.

2. Step-by-step training of a new partner.To ensure that the distributor shows results and continues to grow, they need to be trained effectively. This stage is similar to an internship, during which theory is explained, guidance is provided, and assistance is given to achieve the first practical results.

Explain the details of the compensation plan to beginners, discuss exemplary cases, and all the various nuances that will be needed at the start. Just do it as simply and consistently as possible, breaking down the training into stages. This way, you will achieve proper duplication (the "do as I do and teach others to do the same" principle).

3. Regularly conduct webinars. Webinars help to effectively communicate with partners online and promptly address any questions partners may have. Discuss current company news, present new products, comment on completed homework, or share relevant case studies on MLM business development.

Recruit provides separate webinar rooms for online communication with the structure. Additionally, you will be able to upload recordings of separate conferences, create a training course, and earn additional income from its sale.

4. Monitor the progress of training.You can check the quality of training progress through homework and practical sessions under your supervision. For example, after a training seminar on defining the target audience, assign the task of creating a portrait of the target client and partner. After completing the task, discuss the results with the team in a group video call.

Make sure the partner has absorbed the knowledge and can apply the new skill in practice. This way, you will understand when a person can be given access to more complex information and allowed to tackle more challenging tasks.

5. Control the partner's progress.Even after completing the training, a sponsor should still be involved in the lives of their team members. Monitor the progress of structural branches, track the successes of specific distributors, and encourage their progress.

If you notice a drop in the performance of your downstream partners - find out the reason and help eliminate the problem. It may be necessary to personally improve the skills of a newcomer and conduct several coaching sessions.

6. Improve the qualifications of leading partners.Stimulate the development of the most promising staff and nurture them into true leaders whom others will follow. By helping your distributors move towards success, you grow your own business. By developing personally invited structures, partners will scale both their own and your business.

7. Help leaders launch their recruiting funnel.This refers to a specific route that newcomers take on their way to concluding a partnership (for more detailed information on funnels, read the article MLM Sales Funnel. Stages of Business Automation.).

Monitor the performance of your work online and adjust your promotion strategy to achieve higher conversion rates.

In particular, Recruit allows you to monitor the funnel work and control the process of promoting recruits through it. A person who lands on your landing page will go through the path from click to partnership conclusion.

3. Operational Activities

Any business is directly related to statistics and reports. It is optimal when all important information regarding is displayed in the personal account:

- finances and payments. Keep track and control the payment of bonus rewards and salaries to sales agents according to the established parameters of the company's marketing plan. Also, monitor settlements with representations and warehouses.

- growth and development of the structure. Maintain comprehensive records of the number of distributors, observe the pace and scale of structural growth, the progressiveness of teams. It is optimal when personal and group sales volumes are displayed prominently.

- warehouses and logistics. Monitor the operation of warehouses, accounting, and purchases of composite products. Keep statistics of your own purchases, each individual distributor, or the team as a whole. Also, monitor discounts, promotions, and company gifts, analyze product sales by items, individual regions, representations, and warehouses.

In addition, FlawlessMLM solutions display lists of commission payment debtors, reports are synchronized with the 1C database, necessary data is exported to MS Excel, and all data exchange occurs automatically. Our systems feature a wide variety of interesting features that simplify working with the structure.

Team FlawlessMLM helps develop existing MLM companies and launch new ones from scratch. Using accumulated developments, our specialists will quickly and efficiently bring the project to life, develop marketing of any complexity, and automate all processes to the maximum. By contacting a manager in the website chat flawlessmlm.com, you will receive a free consultation on optimal business solutions.