---
title: Who Owns Juice Plus?
description: 🔵 Who Owns Juice Plus? Juice Plus+ is owned by The Juice Plus+ Company (formerly known as National Safety Associates or NSA). The company was founded by Jay Martin in 1970 in Memphis, Tennessee.
url: https://flawlessmlm.com/en/faq/who-owns-juice-plus
last_updated: '2026-08-12'
language: en
type: faq
keywords: ''
published_date: '2026-05-01'
---

# Who Owns Juice Plus?

**Updated:** April 2026

Oleksandr Honcharov, CEO at FlawlessMLM 

Who owns Juice Plus? Juice Plus+ is owned by The Juice Plus+ Company (formerly known as National Safety Associates or NSA). The company was founded by Jay Martin in 1970 in Memphis, Tennessee. Jay Martin has served as the company's Chairman and driving force for decades. The Juice Plus+ Company is a privately held business — it is not publicly traded and remains under private ownership.

**Key Facts**

*   **Founder.** Jay Martin founded NSA in 1970, which later became The Juice Plus+ Company.
*   **Headquarters.** Collierville, Tennessee, USA.
*   **Product.** Juice Plus+ sells fruit, vegetable, and berry capsules, gummies, and shakes marketed as whole food-based nutrition.
*   **Distribution model.** Juice Plus+ uses a network marketing (MLM) model with independent representatives selling products and building teams.
*   **Global presence.** The company operates in over 20 countries across North America, Europe, and Asia-Pacific.
*   **Revenue.** The company generates hundreds of millions of dollars in annual revenue.

Juice Plus+ has been in business for over 50 years. The company has invested in clinical research studies to support its products and uses this research as a key marketing differentiator in the competitive MLM supplements market.

**Definition:** Juice Plus+ is owned by The Juice Plus+ Company (formerly NSA), a privately held company founded by Jay Martin in 1970, headquartered in Collierville, Tennessee.

Who owns Juice Plus? Jay Martin and The Juice Plus+ Company. It is a privately held business that has been operating for over 50 years in the network marketing industry.

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Source: [FlawlessMLM FAQ](https://flawlessmlm.com/en/faq/who-owns-juice-plus)