---
title: What Is Direct Sales Association?
description: 🔵 What Is Direct Sales Association? The Direct Selling Association (DSA) is a national trade organization that represents companies in the direct selling industry. In the United States, the DSA has been operating since 1910 and serves as the primary industry body for direct sales and MLM companies.
url: https://flawlessmlm.com/en/faq/what-is-direct-sales-association
last_updated: '2026-08-12'
language: en
type: faq
keywords: ''
published_date: '2026-04-28'
---

# What Is Direct Sales Association?

**Updated:** April 2026

Oleksandr Honcharov, CEO at FlawlessMLM 

What is direct sales association? The Direct Selling Association (DSA) is a national trade organization that represents companies in the direct selling industry. In the United States, the DSA has been operating since 1910 and serves as the primary industry body for direct sales and MLM companies. Its members include some of the largest direct selling companies in the world — companies selling health products, beauty, wellness, financial services, and more.

**What the DSA Does**

*   **Industry representation.** The DSA advocates for the direct selling industry before lawmakers, regulators, and the public.
*   **Code of Ethics.** Member companies must adhere to the DSA Code of Ethics, which covers fair business practices, accurate income representations, and consumer protection.
*   **Self-regulation.** The DSA provides a self-regulatory framework that helps distinguish legitimate direct selling companies from fraudulent schemes.
*   **Research and data.** The DSA publishes annual industry reports, including revenue statistics, demographic data, and growth trends.
*   **Consumer protection.** The DSA operates a complaint resolution process for consumers and sales representatives who have issues with member companies.

Many countries have their own direct selling associations — for example, the UK DSA, DSA India, and Selling Direct in Australia. Globally, these national associations are coordinated by the World Federation of Direct Selling Associations (WFDSA).

**Definition:** The Direct Selling Association (DSA) is a trade organization representing direct sales and MLM companies, providing industry advocacy, ethical standards, consumer protection, and market research.

The DSA is the industry's main self-regulatory body. When evaluating a direct sales company, checking whether it is a DSA member is a useful (though not definitive) signal of legitimacy.

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Source: [FlawlessMLM FAQ](https://flawlessmlm.com/en/faq/what-is-direct-sales-association)