Your ideal marketing plan
Network Marketing Plan - these are the rules that determine the volume of distributor rewards and the scheme of their accrual. A well-written marketing plan indicates the vector of promoting goods and services in the market.
Marketing in MLM is aimed at achieving such tasks as:
1. Ensuring the profitability of the enterprise. A quality marketing calculation is important to ensure turnover, proportionality of profit distribution, optimization of the amount and sums of payments compared to the income received.
2. Creating a distributor structure. Partners form a network to promote products from the manufacturer to the end consumer.
3. Maintaining structure activity. Marketing should motivate trade agents to increase turnover and the scale of the distributor network.
If you fail to achieve these key business goals, the project will be unviable.
Basic Types of Marketing
Every network company that shows good results has its unique compensation plan. Despite the variety of marketing conditions of companies, they all belong to four main types:
- linear (UniLevel);
- matrix (Matrix);
- binary (Binary);
- step (StairStep);
There is no one-size-fits-all universal plan suitable for all companies at all times. Basic marketing types are rarely encountered in their pure form. Components of linear, matrix, binary, and step marketing are often used as components of hybrid marketing, incorporating their advantages and excluding disadvantages.
Detailed description of each type of marketing can be found in our blog:
- how stair-step marketing works;
Most major network marketing companies periodically review the terms of their compensation plan, consulting with experts in the field of developing multi-level marketing companies. As needed, new bonuses and motivation programs for partners are implemented.
Criteria for Developing a Marketing Plan
To develop an effective promotion or sales plan, it is necessary not only to have an understanding of the specifics of the network business sphere and the technical aspects of marketing, but also to follow certain rules. The criteria that play a critical role in marketing calculation are:
1. Clarity for Customers
One of the most common mistakes is complexity. The number of people who will want to work with you depends on how easily marketing rules are explained.
The effectiveness of the structure's work depends on its ability to duplicate the leader's actions. To ensure the sponsor's success is replicated, you need to describe the compensation plan in a way that anyone willing can understand and meet the necessary conditions. The more complex the system, the less quality the duplication will be. Show partners how to properly structure the training process and set up duplication.
The company leader's top priority should be the process of increasing the transparency of financial flows and ensuring comprehensive accrual analytics.
Comprehensive analytics in MLM is a way to assess the effectiveness of the structure's work and each team individually. It helps identify strengths and weaknesses in team performance. To build comprehensive analytics, a system is needed that will combine data on each partner's activity, the effectiveness of their meetings, and sales information.
Software developed by FlawlessMLM automates accounting, expands analysis capabilities, and improves sales management quality for the company.
A useful tool in the system can be an income calculator. This way, both potential and existing partners can visually see the prospects of their income and plan their next steps accordingly.
2. Reliability
The champions of development speed are companies with a matrix marketing type, but they exist for no more than 2-3 years. To avoid a quick collapse of the company, think in advance about how to stabilize the marketing work.
In its pure form, analogous to a matrix, any marketing can either become short-lived and not withstand "the slightest stresses," or the structure will develop for too long.
To extend life and accelerate development, you can combine the conditions of different marketing plans. Almost no stable working structure uses any specific type of marketing in its pure form. Basic types use:
1). As part of the company's hybrid marketing. Hybrid marketing can combine any of the main types, incorporating their advantages and excluding their disadvantages;
2). As one of the company's marketing types. In such a situation, partners will be able to profit from several types of bonuses, which are completely different from each other and are accrued based on different principles.
Developing mixed marketing requires careful planning, testing, and preferably practical implementation experience, which is available at FlawlessMLM.
3. Profitability
Earnings motivate the partner network to boost product sales, gradually popularizing your brand. Gradually, each member of the structure becomes a "brand advocate," defending the company's position and interests on their own initiative.
According to the FlawlessMLM team's experience, the higher the percentage of company turnover allocated to compensation, the greater the return from people. Sometimes, company owners allocate up to 85% of net income to ensure structure activity.
Including various compensatory payments makes marketing more attractive. Here are examples of basic types of rewards that are widely used:
1. Matrix Bonus - credited when sponsors fill their matrix with downlines. Each distributor earns income only when all matrix cells are filled. Additionally, each matrix "cell" must work (perform the required minimum action (e.g., turnover of goods).
2. Sponsor Bonus (Referral) - reward for enrolling new participants in the structure. MLM companies motivate each sales agent to engage in recruiting.
3. Matching - a kind of "payment from payment". When a participant in the structure receives any payment (any or a certain type of reward), their sponsor receives a percentage of that amount. This "payment from payment" is what is called "matching".
4. Cycle Closing Bonus - a one-time, fixed reward paid when all participants in the structure have achieved a certain turnover.
5. Fast Start Bonus - received for achieving a specific goal within a certain period of time. The bonus is received by both the partner and the mentor who brought them in.
The provision of various types of compensation enhances the stability and activity of the structure. The most common marketing model is when income is earned from sales of personally introduced people (first-line) and turnover of distributors on second, third, etc. levels down. In product companies, the bonus amount depends on the distributor's qualification (level). Often, the bonus amount is higher for the achievements of people who are at deeper levels.
Who is better to entrust with the compilation and why
In any case, developing a compensation plan requires an expert approach and experience in creating marketing plans for various business directions. It is worth noting that most contractors in the business analytics field are not familiar with the specifics of the MLM industry and do not have practice in marketing calculation. By turning to IT specialists working in the network business field, you will save both time and financial resources.
Team FlawlessMLM Based on years of experience, will help determine the type of marketing, minimize possible risks, optimize marketing according to niche trends and the specifics of your business. When considering creating your network project, carefully study information about types of marketing or ask any questions of interest to managers FlawlessMLM. They will help you choose the optimal type of marketing for your business, allowing you to maximize your company's potential.
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