Types of partners in MLM and how to attract people to network marketing
In network marketing, there are leaders with small teams but huge sales volumes, there are owners of multi-thousand structures with minimal sales volume, and there are people who are only willing to collaborate with product companies. What are the differences in the interests of each of them and how to attract partners to a network structure?
Types of partners in MLM companies
Forcing and inviting everyone into the business indiscriminately is a fairly common mistake among beginners. By "shooting sparrows with a cannon," a person loses a lot of time and moral resources, risks becoming disillusioned with the network sales model as a whole, facing objections and aggression from people who are not willing to work in network business.
To build a productive distribution structure, it is important to clearly understand the main types of partners in this field. Thus, all networkers can be divided into the following types:
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Discount earners. Usually, these are small dealers of products who work as dropshippers - when the network company acts as the supplier of the product. In this situation, income can be obtained solely from the difference between the partner and retail price of the product. Such networkers give up the range of business opportunities provided by the MLM company and work as traditional sellers.
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Recruiters focused on instant referral bonuses. These people play the role of new distributor search managers. Just like sellers, this category does not use all the opportunities available to them.
In MLM, there are very few pure sellers and recruiters, as it is illogical to limit oneself in earning opportunities.
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Independent partners who value education and the growth of the structure. This is a perfect example of a networker who knows how to run a network business and aims to become a TOP leader. The entire MLM industry relies on such people. They develop sales and marketing skills, learn to manage teams, and grow as opinion leaders whom others follow. They actively develop the structure while also developing themselves, gaining experience along the way.
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MLM leaders or sponsors. These are the people who already understand the benefits of network marketing. They are willing to invest all their time and effort into scaling and improving the productivity of their structures. MLM leaders are passionate about the company's ideas and principles, they are the "brand advocates." They lead people, become mentors for their teams, and achieve significant passive income. The next step in the professional development of such leaders could be
How to attract people to network marketing
The issue of attracting people to MLM structures is undoubtedly the most relevant for all networkers. To outline a strategy for finding candidates, define your target audience. Having an understanding of the target audience will result in fewer rejections, minimize stressful situations, and save time and financial resources.
What qualities do networkers possess who achieve results? Typically, these individuals:
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are open to new opportunities and easily absorb new information;
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trust their mentor and are willing to follow all of his advice;
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engage in business daily, set small and big goals, keeping focus on them;
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develop themselves comprehensively, focusing on skills in sales \ marketing \ team management;
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can motivate not only themselves but also their team, supporting personal and team productivity.
To attract the attention of a wide audience of potential network partners, it is important for networkers to:
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Develop a personal brand. This establishes a strong association between the individual and the business, strengthens the trust of current and potential partners. As an option, one can maintain a blog, create thematic content, and promote their profiles on social media.
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Engage in networking. Attend business and social events, communicate with people in webinars, conferences, and industry exhibitions. This way, expanding the network of contacts and finding potential clients and partners becomes much easier.
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Participate in business clubs and communities. In practice, these are interest-based social clubs where you can meet existing or potential networkers. Such communities are also an excellent opportunity to expand your professional network and enhance your knowledge.
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Launching ads. Redirecting traffic to your product landing page, recruiting page, or through a referral link to the MLM company's website. Properly set up targeting in search engines or social networks will help achieve good conversion rates with small investments.
Additionally, within the MLM company, a favorable environment must be created to attract distributors. The key components of such an environment are:
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Transparent and Motivating Marketing Plan with fair rewards for sales, building a productive team, or achieving set goals.
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Comprehensive training system, allowing both beginners and experienced networkers to improve skills in sales or recruiting for successful work.
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Strong corporate culture, built on support and shared values. This way, each distributor will feel their importance in the company, and their motivation will grow.
Thus, network marketing is a huge industry where people with completely different interests and demands thrive. To build a growing and productive MLM structure, its participants must understand these demands and how to attract partners to the network business. In turn, MLM companies need to create an environment that will attract networkers, motivate them for active sales and recruiting.
The FlawlessMLM team has 20 years of experience in developing software solutions with training modules for distributors, attractive marketing plans, and launching successful MLM projects. Contact us Consult our experts, and we will help create favorable conditions for the prosperity of your network company.
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