Best cosmetic network companies

Cosmetics and personal care products remain one of the most popular niches in network marketing, where many well-known MLM giants thrive, and new projects emerge every year. According to the World Federation of Direct Selling Associations (WFDSA), cosmetic products account for 24.2% of all sales in this industry. But which cosmetic network companies currently hold the lead?

After a deep market analysis, we have identified the top 10 MLM companies specializing in a variety of cosmetic products. Among them:

Natura & Co

Brazilian MLM company offering cosmetics and personal hygiene products under its own brand Natura. It is known for its recognition of ecological standards, ethical principles, and sustainable development, offering only natural products and transparent earning opportunities. After acquiring the Avon brand in 2020, Natura & Co further expanded its product range and market presence. Currently, the company has over 200 million customers and around 7 million partners from all over the world, with its revenue expected to reach $5.3 billion by 2023.

Mary Kay

One of the top cosmetic MLM companies, whose main goal is to change women's lives around the world, emphasizing their beauty and providing the opportunity to become financially independent. To ensure maximum effectiveness and safety of each of its products, Mary Kay has opened its own research center and collaborates with top dermatologists in the USA. Thanks to high-quality cosmetics, comprehensive partner support, and a motivating marketing plan, the company has already attracted over 2.5 million distributors and reached an annual turnover of $1.8 billion in 2023.

O Boticario

O Boticario began its history with a small pharmacy in Brazil and gained wide recognition after launching the unique Malbec perfume, aged using wine production technology. Over time, its range expanded to include other perfumery, skincare products, and makeup. O Boticario emphasizes that people and nature are at the center of its activities - the company directs all its efforts towards satisfying customers, developing partners, and preserving the environment. This philosophy has helped O Boticario to successfully grow in markets of 40 countries, where its revenue reached $995 million in 2023.

SeneGence

SeneGence specializes in long-lasting makeup and skincare. Its iconic product and the beginning of its success were the LipSense liquid lipsticks, which stay on the lips all day long. Based on all the company's products is its patented SenePlex+ formula, which helps combat signs of aging and protects the skin from pollutants. Thanks to its effective cosmetic products and a well-structured partnership system, in 2023, SeneGence reached a sales volume of $900 million.

Oriflame

Oriflame - a cosmetic network company that positions its products as "inspired by nature and accessible to everyone." Striving to help people feel confident and create a better future, Oriflame constantly expands its product range and provides everyone with the opportunity to build their own business. The company has also created the Oriflame Business App, which allows its partners to easily interact with customers and the team anywhere. Oriflame has 2 million active distributors, and its revenue for 2023 is $811 million.

Belcorp

Belcorp produces cosmetics and perfumes under its own brands L'BEL, Esika, and Cyzone, each targeting different consumer segments. The company promotes beauty for personal fulfillment, contributing to the development of female entrepreneurship in Latin America. The founders of Belcorp also established the "Belcorp Foundation," which helps women improve their leadership skills and build successful careers. All this has allowed the company to gain trust in the market, attract around 900,000 partners, and achieve a revenue of $780 million by the end of 2023.

Color Street

Color Street, a nail care company, specializes in hand and nail care, offering premium makeup and manicure products. Its flagship product and a true revolution in the beauty industry are nail polish strips that allow achieving salon-quality manicures in just a few minutes at home. Thanks to its innovation and attractive collaboration terms, Color Street continues to grow dynamically, counting over 150K+ stylist partners and reaching a revenue of $597 million in 2023.

Yanbal International

Yanbal International - MLM company with over 50 years of history, selling cosmetics, perfumes, and jewelry. Since its inception, Yanbal has been committed to providing women worldwide with the best products and career opportunities. The company claims that all its products are made from natural ingredients and undergo strict dermatological testing. Currently, Yanbal is actively expanding in Latin American and European countries, with sales volume reaching $536 million in 2023.

Amore Pacific

Amore Pacific began its journey as a small family business selling camellia oil for hair care and has grown into one of South Korea's top network companies. It combines the healing properties of green tea, ginseng, and other extracts with cutting-edge scientific research, creating unique skincare and makeup products. Amore Pacific owns over 30 certified brands, markets its products in 14 countries, and by 2023 had reached a revenue of $585 million.

Pola

Pola specializes in premium cosmetic products and adheres to three values in its work - science, art, and love. Each of its products is developed based on innovative formulas, combining exquisite design and customer care. The company also pays special attention to training its partners so they can provide personalized recommendations and select the best products for each customer. Thanks to this approach, Pola is attracting an increasingly loyal audience and achieved a revenue of $433 million in 2023.

Summary

Cosmetic network companies from our rating once again prove that the right strategies, quality and in-demand products, a competent marketing plan, and modern technological solutions for managing all processes are the basis for the long-term prosperity of a business in the MLM industry.

According to the Bank Pekao SA report, the global cosmetics market is expected to grow annually by at least 5% by 2027. Therefore, despite the cosmetic niche in network marketing already being filled with many well-known companies, it remains a promising direction for launching new projects. If you are considering starting your own cosmetic MLM business, now is the best time to act!